Tecnología en Producción Transmedia

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Narrativa transmedia para el fomento del ecoturismo en la reserva natural de san cipriano para el año 2022
(Universidad Santiago de Cali, 2022) Lucio Pérez, Laura Alejandra; Villegas, Andrés Felipe
This project is aimed at generating tools to promote ecotourism in the San Cipriano Nature Reserve based on transmedia narratives. Throughout this work, a media analysis was carried out in order to build the media (podcast, video, website, QR, graphic pieces, primer) with the most appropriate content for the development of this transmedia narrative in order to meet the objective of the project. This work was developed in two fundamental parts that complement each other; in the first instance, a research process was carried out that addresses the issue in question; and as a second point, the search and choice of multimedia content that would allow to fulfill the objective of this project. In addition, this project seeks to give importance to multimedia content when it comes to promoting ecotourism and tourism in general