Maestría en Comunicación Estratégica

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Estructura del emprendimiento digital connectgo para prestar los servicios de comunicación estratégica a las microempresas de la ciudad de buenaventura
(Universidad Santiago de Cali, 2024-06-22) Gómez Chaves, Valeria; Muñoz Joven, Luis Armando
This research work presents the different steps that were carried out to structure the digital entrepreneurship ConnectGO to provide strategic communication services to microenterprises in Buenaventura, because an entrepreneurship of this type wasn’t identified in the city. Benchmarking of companies that provide communication services in the region was applied, allowing their operational structures and opportunities for the creation of ConnectGO to be identified. The strategic communication processes that the entrepreneurship would offer were designed in accordance with the identification of the needs of a corporate identity, definition of services and information media.