Maestría en Comunicación Estratégica

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Estado del arte de los trabajos de grado de la maestría en comunicación estratégica de la universidad Santiago de Cali (2020-2022)
(Universidad Santiago de Cali, 2023-09-18) Granja Escobar, Luis Carlos; Muñoz Joven, Luis Armando
This degree work presents the results of the state of the art of the degree works of the Master's Degree in Strategic Communication of the Santiago de Cali University. The research approach is from a mixed approach, using the bibliographic review technique. The systematization of the information was made using the Nvivo software, whose qualities allow the analysis of the previous categories, the construction of emerging categories, and the establishment of conceptual relationships for the analysis and interpretation of the documents. The sample for the study is all the degree works presented and supported from 2019 to 2022. For this, the documents that are duly registered in the library of the Santiago de Cali University were collected. The results show that a large proportion of these works solve practical problems, in this sense the master's degree fulfills its nature of being of deepening.