Browsing by Author "Villaquiran Alvarez, Juan Felipe"
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Item Riesgos en la gestión empresarial en las pequeñas comercializadoras de cabello en Colombia(Universidad Santiago de Cali, 2025) Granja Montaño, José Manuel; Mosquera Junco, Kenny Leonardo; Villaquiran Alvarez, Juan Felipe; Rojas Lopez, Johanna (Directora)This review article analyzed business risk management strategies in small hair retailers in Colombia, a sector that has grown significantly in recent years due to the demand for beauty products such as extensions and wigs. The research used a qualitativequantitative approach based on a literature review and data analysis on financial, operational, legal, and market risks. The findings revealed that these companies faced complex challenges, such as dependence on international suppliers, lack of access to financing, fluctuating demand, and hair quality and traceability issues. The most critical risks were identified and both their impact and the effectiveness of the implemented mitigation strategies, such as product diversification, adaptation to digital channels, and adoption of ethical and quality practices, were evaluated. The study concluded that comprehensive risk management and the use of adaptive approaches are essential to improve the sustainability and competitiveness of small hair retailers in the Colombian market.