Browsing by Author "Vera Ramos, Fabio A."
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Item Diseño de un plan de mercadeo para el restaurante Los Cisnes ubicado en el municipio de Palmira(2022) Perea Mina, María L.; Martínez Banguera, Crivel; Vera Ramos, Fabio A.; Ossa, Katherine (Directora)This study focuses on the restaurant Los Cisnes, a medium-sized company in Palmira, Valle del Cauca, that aims to improve its competitiveness and financial stability following the impact of the COVID-19 pandemic. The research, which employed a qualitative and descriptive approach, was designed to create marketing strategies that address the business's threats and weaknesses. Based on an organizational diagnosis using information from employees, areas for improvement were identified. The results include specific proposals for strategies and actions to strengthen the restaurant's internal and external environment, with the goal of capitalizing on its strengths and opportunities and increasing its overall competitiveness.