Browsing by Author "Trujillo Cerquera, Geiner Alejandro"
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Item Formulación de un plan estratégico para la empresa Visión Master DC S.A.S en la ciudad de Santiago de Cali(Universidad Santiago de Cali, 2019) Martínez Rosales, Angie Paola; Zúñiga Alvear, Diana Mileidy; Trujillo Cerquera, Geiner Alejandro; Vargas García, Lina Marcela (Directora)The actual monograph, whose title is Strategic Plan for Vision Master DC S.A.S Company, has the main objective of designing a plan that lets the company formulate the strategies that will promote its development in an efficient way. Four objectives were developed for the direction proposed to the entity. First, the strategic diagnosis, where an exhaustive interview was set with the manager and legal representative of such organization, in order to analyze the inner and outer environment of the company, and to identify and evaluate through the necessary matrixes, the possible strengths, weaknesses, opportunities and threats that the corporation has. Second, the direction, which consists of the elaboration of the mission, vision, objectives, corporative principles and values, that let every human talent of the entity have a better corporative scope and, thus, be able to stipulate in an efficient way the goals that help the enterprise achieve its vision. In addition, with the development of the objectives that were mentioned previously, the strategies are formulated. When carrying them out, those strategies will be able to counter the weaknesses and threats the enterprise has through its strengths and opportunities. In this way, they will contribute to the organization improvement and to be more competitive in the market. Finally, the last objective of this monograph consists of designing a control matrix for the strategies that were formulated in the previous objective, which the company will be able to use in order to monitor the execution of the strategic plan properly.