Browsing by Author "Suarez Ardila, Alejandro"
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Item Análisis de los factores que inciden en la percepción que tienen los usuarios acerca de la seguridad de la banca colombiana(Universidad Santiago de Cali, 2024) Ramírez Grajales, Nathalia; Paz Becerra, David Alejandro; Suarez Ardila, Alejandro; Gomez Lopez, Julian MauricioThe purpose of this article is to analyze the factors that affect the perception that users have about the security of Colombian banking. Using a qualitative and exploratory research methodology. Based on a literature review analysis to gather comprehensive information on users' perception of security in relation to online banking. One of the results of the research is that the implementation of online banking has revolutionized banking habits in Colombia, drastically decreasing visits to physical branches for daily operations due to the constant availability of online services. Nonetheless, the region faces a growing threat of cyberattacks, such as phishing, identity theft, and malware, which compromise users' security and can result in the loss of sensitive information and fraudulent transactions. The paper concludes that security in online banking is essential to cultivate user trust. Areas of ignorance, such as phishing and two-factor authentication, are identified, and the implementation of security measures, such as multi-factor authentication, activity notifications, and user education programs, is recommended.