Browsing by Author "Sterling Jimenez, Laura Constanza"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Influencia del e-commerce como herramienta de posicionamiento de las MiPymes, 2022
    (Universidad Santiago de Cali, 2022) Sterling Jimenez, Laura Constanza; Burbano Cerón, José María
    This article is a literature review research, the interest is to identify how MSMEs use ecommerce as a positioning tool within their strategic marketing plan, through innovation and adaptation to new technologies. The document was developed by applying an exploratorydescriptive study and secondary sources were used (graduate work, journals and scientific articles) in order to obtain the necessary information to respond to the stated objective.

Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
Legal status granted by the Ministry of Justice through Resolution No. 2,800 of September 2, 1959.
Recognized as a University by Decree No. 1297 of 1964 issued by the Ministry of National Education.

Institutionally Accredited in High Quality through Resolution No. 018144 of September 27, 2021, issued by the Ministry of National Education.

Ciudadela Pampalinda

Calle 5 # 62-00 Barrio Pampalinda
PBX: +57 (602) 518 3000
Santiago de Cali, Valle del Cauca
Colombia

Headquarters Centro

Carrera 8 # 8-17 Barrio Santa Rosa
PBX: +57 (602) 518 3000
Santiago de Cali, Valle del Cauca
Colombia

Palmira Section

Carrera 29 # 38-47 Barrio Alfonso López
PBX: +57 (602) 284 4006
Palmira, Valle del Cauca
Colombia

DSpace software copyright © 2002-2024 LYRASIS


Hosting & Support