Browsing by Author "Sterling Jimenez, Laura Constanza"

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    Influencia del e-commerce como herramienta de posicionamiento de las MiPymes, 2022
    (Universidad Santiago de Cali, 2022) Sterling Jimenez, Laura Constanza; Burbano Cerón, José María
    This article is a literature review research, the interest is to identify how MSMEs use ecommerce as a positioning tool within their strategic marketing plan, through innovation and adaptation to new technologies. The document was developed by applying an exploratorydescriptive study and secondary sources were used (graduate work, journals and scientific articles) in order to obtain the necessary information to respond to the stated objective.

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