Browsing by Author "Solano Echeverri, Valentina"
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Item Planeación estratégica enfocada en el área de administración para la empresa Francia Solano ubicada en la ciudad de Santiago de Cali.(Universidad Santiago de Cali, 2024) Solano Echeverri, Valentina; Tirado Camacho, Natalia; López Gomez, Jhon Steven; Giraldo Patiño, Claudia LorenaThe present article describes the diagnostic analysis and proposes a strategic plan for 2024-2026 for the administrative area of the company Francia Solano, located in the city of Santiago de Cali. This academic article stems from mixed research conducted during the year 2023, where the administrative situation of the company was identified. In the research work, analyses were carried out through diagnostic matrices. The results obtained allowed identifying favorable factors and potential risks: among the favorable factors are the Pacific Alliance, new fashion trends, the productive dynamism of the textile sector, and digital commerce. As relevant risk factors, unemployment and national inflation were found. Based on the gathered data, a strategic plan was developed to strengthen the company in administrative and productive processes. The strategic plan links financial operational, market, technological, customer process, and organizational climate aspects, as well as a monitoring plan that allows evaluating and improving processes.