Browsing by Author "Rosero Giraldo, Catalina"
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Item Análisis de amenazas y estrategias de seguridad en redes sociales un panorama de ciberataques y violaciones de privacidad(Universidad Santiago de Cali, 2025) Rosero Giraldo, Catalina; Gil López, Johan Sebastián; Tavera Romero, Carlos Andrés (Director)In the digital age, social media has transformed human interactions, consolidating itself as essential spaces for connection, exchange of experiences and information. These platforms have acquired a central role in everyday life, also standing out as main sources of entertainment and key tools for business strategies, especially in advertising and customer acquisition. Therefore, this article aims to analyze the main cyber threats targeting social media users. A systematic review of the literature was carried out following the PRISMA protocol to ensure methodological rigor in the selection of information. The search was carried out in recognized databases such as Google Scholar, Scopus and ScienceDirect, covering studies published between 2018 and 2024. A total of 14 relevant articles were identified and analyzed after applying inclusion and exclusion criteria. The analysis was complemented with tools such as Mendeley for bibliographic organization and descriptive techniques for data synthesis. The study confirmed an increase in threats such as phishing, ransomware, malware, identity theft, and social engineering attacks. Significant cases of privacy violations were documented, including the Cambridge Analytica scandal and vulnerabilities of platforms such as Facebook and TikTok. It concluded that social networks face a high level of risk due to their popularity and accessibility, mitigating these threats requires a joint effort between users, companies and regulators, highlighting the need to educate users and implement security standards.