Browsing by Author "Rosales Buitrago, Alexa Carolina"
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Item Análisis de la percepción sobre los estereotipos de belleza de la mujer con respecto al spot publicitario de Dove del año 2021(Universidad Santiago de Cali, 2023) Garzón Laguna, Maira Daniela; Rosales Buitrago, Alexa Carolina; León Muñoz, John JairoThe following advertising project aims to analyze the perception of wome´s beauty stereotypes with respect to the Dove advertising spot of the year 2021 “Que hay detrás del selfie”, starting from a comparison between men and adolescent women of the ethno-educational institution “La anunciación”. For which a process is fragmented into four phases; The first phase is carried out four docuemntary analysis shetts generating a discussion between the author and the contribution towards stereotypes in general and classifying them. In the second phase, a survey is carried out to collect information about what is the previous knowledge that adolescents hace in the face of beauty stereotypes and which they can identify. In the next pahse , a series of interviews are implemented in order to establish the diferrent opinions about the spot displayed.And in the last phase, a comprative table is proposed between the results of both positions( men and women).Through this process, it is expected to obtain recognition about how beauty stereotypes influence the media in adolescents through advertising .