Browsing by Author "Rosales Basto, Alejandra Maria"
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Item Estrategias de marketing digital para una marca personal de un profesional de mecánica dental(Universidad Santyiago de Cali, 2021) Andrea, Lema González; Rene Alexander, Molina Chávez; Rosales Basto, Alejandra MariaWe are living in the digital age and the importance of using the Internet for communication and searching for information cannot be ignored. When today's consumer needs to know about a product, they directly go to the Google search engine or consult it on social networks. Digital media today behave as another tool to promote and display these companies or personal brands to generate more sales, more clients and greater recognition, allowing to expand the scope of brand communication while generating direct, close communication. . and staff with specific users, creating value, interactions and relationships with potential clients, however, constant updating is required because these platforms continually generate new functions and policies. Current global studies by Hootsuite, the leading social media management platform, and We Are Social, a creative agency specialized in social media, indicate that there are now 4.2 billion social media users, these people spend an approximate daily time of 2 and 25 minutes on social networks such as Facebook, Instagram, WhatsApp and YouTube, and 5.22 billion people use cell phones and spend a daily average of 4 hours and 10 minutes using it, 91% use chat applications and 88% use social networking applications. This tells us that worldwide there are many people who are on the Internet and this is useful to implement in venturing there to advertise, but to do so it must be done in a strategic, eye-catching, innovative way that generates reliability to reach the public. in this case dentists and all their specialtie.