Browsing by Author "Rojas Henao, Jonathan Fernando"
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Item Análisis del enfoque liderazgo de las mujeres presente en la gerencia en Pymes: desafíos y casos de éxito(Universidad Santiago de Cali, 2020) Gómez Cajas, María Fernanda; Rojas Henao, Jonathan Fernando; Motta Delgado, Miller Andrés; Vásquez Rivera, Oscar Iván (Director)The objective of this work is to analyze the female leadership approach present in business management in Colombia. A methodological level this work corresponds to a descriptive study, which consists of describing a problem or phenomenon evidenced in a population, consulting secondary sources of information, through documentary review, among these scientific articles, degree works, scientific reports and official reports . Regarding the experiences or cases of women in management positions, there are examples in large companies, where women have led projects and management strategies that have allowed them recognition at the national and international level. At the same time, it became visible how women have excelled in entrepreneurship projects in the context of SMEs. In the aforementioned cases, it became visible that the effort of women had an economic impact because it consolidated a business idea, but beyond that it also became evident that their work has a social impact generating jobs, while they are a reference of leadership and social work that transforms the stereotypes of women in society. It is concluded that from human management efforts have been developed so that women have equal opportunities and access to senior management positions in SMEs, efforts range from modifying organizational discourse and gender-related stereotypes, to transform the profiles of positions, which should lead to equal opportunities and conditions for men and women.