Browsing by Author "Rodriguez Herrera, Juan Camilo"
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Item Importancia de la inteligencia competitiva en las pequeñas y medianas empresas(Universidad Santiago de Cali, 2025) Rodriguez Herrera, Juan Camilo; Gómez Torres, Valentina; Londoño Cardozo, Jose David (Director)The purpose of this article is to analyze the relevance of competitive intelligence in small and medium-sized enterprises, in order to identify its main applications, benefits, and limitations in business environments characterized by high uncertainty and dynamism. To achieve this objective, a systematic literature review was conducted, based on a descriptive methodological approach that allowed for the selection and analysis of secondary sources from specialized academic databases. The process was developed in three phases: planning, execution of the documentary analysis, and synthesis of results. The findings show that competitive intelligence represents a strategic tool for SMEs, as it enables scenario anticipation, improves decision-making, and strengthens innovation capacity. At the same time, significant barriers to its implementation were identified, including a lack of information literacy, limited technical training among management teams, and limitations in technological infrastructure. The analysis led to the development of proposals aimed at facilitating its incorporation, such as the structuring of interdisciplinary teams, the use of information processing technologies, and the generation of continuous feedback mechanisms. The study's findings highlight the value of competitive intelligence as a resource that positively impacts the sustainability and competitiveness of SMEs and suggest the need to build organizational capabilities that enable its effective implementation in local business contexts.