USC Repository :: Browsing by Author "Riascos Bravo, Yaira Lisett"

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Estrategia de comunicación en el geriátrico cuidado vital en casa para la alfabetización digital en adultos mayores, durante el periodo 2023
(Universidad Santiago de Cali, 2024) Londoño Ruiz, Cristian David; Riascos Bravo, Yaira Lisett; Velásquez López, Miguel Augusto
Thais project aimed to contribute to improving the quality of digital life of older adults residing in the Care Vital at Home geriatric home, located south of Cali. The research was structured in three key phases: in the first phase, the current use of digital communication in this specific group was analyzed; In the second, we investigated how older adults appropriate digital communication technologies; and finally, in the third phase, communication processes aimed at digitally literate this segment of the population were designed and executed. The main objective was to develop a digital communication strategy that addressed the weaknesses identified during the previous phases. The aim was to strengthen the quality of life of older adults through more effective, inclusive and enriching communication. Beyond overcoming digital barriers, the project was aimed at empowering older adults, allowing them to fully take advantage of the benefits of digital communication in their daily lives. In this sense, the aim is not only to facilitate access to technology, but also to promote active and meaningful participation in the digital world, thus promoting a more connected, informed and enriching aging.