Browsing by Author "Riascos Arboleda, Fredy Johan"
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Item Posicionamiento de la marca 7.16 Beautyfashion en Santiago de Cali para el año 2020(Universidad Santiago de Cali, 2020) Pérez Miranda, Dyan Gisset; Riascos Arboleda, Fredy JohanThe main objective when starting with the consultation process carried out with the company 7.16 Beauty Fashion, is to design the ideal strategies to achieve the desired positioning in the city of Santiago de Cali. For this, it was necessary to carry out an internal and external diagnosis and also detect factors to improve and their strengths to reinforce them in the process, which leads us to know the current position of the company in the market, determining in its diagnosis which is its most important product. desired by the audience, and the one with the least turnover.The above was detected with the descriptive methodology where the necessary information was collected to proceed to design the strategies focusing on the Marketing Mix and concentrating on the Communication strategy, since the company has a history of 4 years, but its greatest weakness is communicate their new collections, points of sale and the form of payment which makes their positioning volatile. It is considered that by implementing the proposed strategies the company 7.16 Beauty Fashion will achieve the objective of positioning in the city of Santiago de Cali, achieving a benefit of reminding the consumer and loyalty of the same.