Browsing by Author "Restrepo Gil , Jenny Carolina"
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Item Publicidad Online para Servicios Legales: Diferencias Regulatorias entre Google Ads y Plataformas Tradicionales en Colombia.(Universidad Santiago de Cali, 2024) Restrepo Gil , Jenny Carolina; Arcos Troyano, Jeffrey (Asesor)Legal services advertising has evolved from traditional media (radio, print, TV), characterized by high costs, limited targeted reach, and unclear ethical regulations, to digital platforms such as Google Ads, which allow for more efficient and targeted promotion but have generated a regulatory gap. This shift poses significant legal and ethical challenges, as current Colombian regulations for legal services are not fully adapted to the digital environment, unlike the clear regulations for traditional media. The main objective of this paper is to answer the question: How do legal services advertising regulations differ between Google Ads and traditional platforms in Colombia? The study will analyze how the greater flexibility of digital advertising raises concerns about manipulation and transparency, highlighting the need to adapt regulations to ensure consumer protection in the legal field.