Browsing by Author "Reina Moreno, Gloria Esperanza"
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Item Propuesta de comunicación estratégica para el fortalecimiento de la comunicación vertical en Uniminuto Cali(Universidad Santiago de Cali, 2023-12-02) Reina Moreno, Gloria Esperanza; Marin Arroyave, Ana MilenaThe Minuto de Dios University Corporation, UNIMINUTO, has 12 Rectories offices nationwide, one of them located in the city of Cali, where the study presented was carried out. In this region, the lack of timely and effective communication between leaders and collaborators was identified as a problem. To address this situation, a quantitative approach was carried out through the application of surveys to full-time administrative and teaching collaborators, and a qualitative approach that included semi-structured interviews with the areas of Human Resources, Institutional Wellbeing and Corporate Communications, considered essential for the fulfillment of the missionary functions of the institution. On the other hand, the surveys collected the opinions of the collaborators. Regarding the theoretical base, Scheinsohn (2009) and Massoni (2007) were used, who contributed with their concepts to develop a strategic proposal that emphasized the need to formalize communication between leaders and collaborators, as well as promote feedback to improve organizational communication. In conclusion, it is considered essential to strengthen the communications plan of UNIMINUTO Cali to achieve the effective and coherent transmission of information.