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Browsing by Author "Ramos Cuellar, Angie Julieth"

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    Estrategia publicitaria para mejorar el posicionamiento de la Liga Vallecaucana de Deportes Electrónicos en los estudiantes de la Universidad Santiago de Cali
    (Universidad Santiago de Cali, 2020) Ramos Cuellar, Angie Julieth; Cruz, Carlos A.
    Based on the diagnosis made to the Liga Vallecaucana de Deportes Electrónicos LVDE, and in parallel to the detailed analysis of the students of the Santiago de Cali University, it is intended to present a strategy for the LVDE that will serve to position itself not only at the university level but also at the Valle del Cauca level. In addition to the findings, there is a public strategy for LVDE to make itself known through its social networks, both at the academic level of USC students and at the departmental level, giving way to the importance of content management on its social networks. As a consequence of the events, it is possible to establish a link between the Santiago de Cali University and the LVDE, creating the possibility of establishing an eSports sports club linked to the LVDE and that is born of students of the University or that this becomes a possible sponsor.

Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
Legal status granted by the Ministry of Justice through Resolution No. 2,800 of September 2, 1959.
Recognized as a University by Decree No. 1297 of 1964 issued by the Ministry of National Education.

Institutionally Accredited in High Quality through Resolution No. 018144 of September 27, 2021, issued by the Ministry of National Education.

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