Browsing by Author "Polania florez, Carlos Julio"
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Item Análisis del desempeño operacional de una empresa del sector retail del Valle del Cauca ( Colombia ), mediante la aplicación de la técnica de Análisis Envolvente de Datos ( DEA ).(2023) Polania florez, Carlos Julio; Jose Luis Campo MazorraThe measurement of operational performance, particularly in the retail sector, has not been sufficiently studied in Colombia. A company in this sector, which lacks the technical tools to know the behavior of its operational efficiency, faces a critical situation given the risks it assumes with its current commercial strategy of opening points of sale in the country. The objective of this study is to formulate a plan to improve the operational efficiency of a company in the retail sector of Valle del Cauca (Colombia), applying the DEA (Data Envelopment Analysis) technique. DEA implies the determination of DMUs (Decision Making Units), of the input and output variables, to carry out mathematical optimization processes that allow classifying said DMUs as efficient or inefficient. The study assumes each of the points of sale as DMU and considers input and output variables relevant to the measurement of operational efficiency with respect to logistics and commercial performance, based on information provided by the company corresponding to 41 months of activity. (January 2018 to May 2022) in all its offices, located in 6 cities in the country. As a result of the study, the modifications that must be applied to the Input / Output variables of each inefficient DMU are generated, to achieve optimal efficiency, synthesized in an improvement plan.