Browsing by Author "Paz Vidal, Jennifer Adriana"
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Item Análisis del plan de comunicación estratégica implementado por la mipyme de dispositivos tecnológicos “Areich” de la ciudad de Cali entre el año 2020 al 2021(Universidad Santiago de Cali, 2021-12-06) Paz Vidal, Jennifer Adriana; Cuellas Arenas, JhoinerThe project proposes an analysis of the strategic communication plan implemented by the technological devices MSME AREICH in the city of Cali between 2020 and 2021. To achieve the aforementioned goal, three specific objectives are developed, which are divided into three phases. In the first phase, the objective of recognizing the strategic communication plan of the AREICH MSMEs for the year 2020-2021 is fulfilled. In the second phase, the objective is to describe the strategies, tactics and actions proposed and developed by AREICH between 2020 and 2021. In the third and last phase, an analysis of the results obtained is made, contrasting the previous state of the implementation of the strategic communication plan in the AREICH MSME. The development of this result demonstrates to the MSMEs the importance of implementing strategic communication in order to meet their organizational objectives.