Browsing by Author "Pasquel Pasquel, Diana Carolina"
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Item Estrategia de marketing digital para productos Ceralia S.A.S(Universidad Santiago de Cali, 2020) Pasquel Pasquel, Diana Carolina; Álvarez Zamorano, Andrés Mauricio; Quijano Mosquera, Viviana; Cruz, Carlos AndrésThis project proposes a digital marketing strategy for the company Products Ceralia SAS, established in 2005 in the city of Santiago de Cali, providing a detailed analysis of the brand's situational status in the digital environment, developing a strategic proposal for digital communication. In social networks, based on the interpretation of the data obtained with the previous study of the opportunities, we identify the use of effective communication of the brand in a strategic way where it is proposed to create primarily digital community with the aim of achieving scale positioning of brand where the result will generate customer confidence towards the brand.