Browsing by Author "Ossa Solano, Katherine"
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Item Estrategias de Mejora del Turismo Sostenible de los Diferentes Actores Empresariales para el Caso del Municipio de Guadalajara de Buga.(2023) Ossa Solano, Katherine; Campo Mazorra, José LuisSustainable tourism is important because it helps to conserve available resources, impacting the communities economically and socially. The municipality of Guadalajara de Buga has cultural, heritage, and natural attractions, among others; which, by not being protected and providing them with a good treatment of their own and visitors, are in danger of degradation or extinction, according to the above, this study focused on proposing strategies to improve sustainable tourism of the different business actors of the municipality of Guadalajara de Buga, in the department of Valle del Cauca, which has been part of the Network of Heritage Towns since 2013 and receives an average of about 3,000,000 million tourists a year, for which an investigation with a qualitative approach was carried out. of a descriptive type, inductive method taking into account that the scope of the guidelines and indicators of tourism sustainability was identified, taking as a reference the proposal of indicators of the Center for Tourism Thinking of Colombia and the levels of tourism sustainability of the municipality were described. Based on the above, a proposal was made that is made up of forty-six indicators, grouped into 4 macro dimensions for the construction of the Guadalajara de Buga Tourism Sustainability Indicator (ISTGB), which allowed assessing the state of tourism sustainability of the municipality and Design improvement strategies for the business sector.