Browsing by Author "Molina Blanco, Danna Alejandra"
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Item Análisis de las estrategias de marketing para el sector de servicios(Universidad Santiago de Cali, 2021) Molina Blanco, Danna Alejandra; Burbano Cerón, José MaríaThe main goal of this article is to carry out a study of why it is important to know, analyze and apply marketing strategies in the service sector in order to identify the value of providing a good service to our clients until they become a potential client and in turn create a pleasant experience that helps position the company in a high standard of services. Also, you will be able to nourish yourself with information while knowing the importance of applying a good service marketing plan in a company and its different strategies that manage to impact the market taking into account the characteristics and failures that arise when providing a service. Within the article you will find important definitions from various pioneering authors on the subject and the triangle of services of Karl Albrecht and the Gap model or 5 GAP will be known.