Browsing by Author "Molina Blanco, Danna Alejandra"
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Item Análisis de las estrategias de marketing para el sector de servicios(Universidad Santiago de Cali, 2021) Molina Blanco, Danna Alejandra; Burbano Cerón, José MaríaThe main goal of this article is to carry out a study of why it is important to know, analyze and apply marketing strategies in the service sector in order to identify the value of providing a good service to our clients until they become a potential client and in turn create a pleasant experience that helps position the company in a high standard of services. Also, you will be able to nourish yourself with information while knowing the importance of applying a good service marketing plan in a company and its different strategies that manage to impact the market taking into account the characteristics and failures that arise when providing a service. Within the article you will find important definitions from various pioneering authors on the subject and the triangle of services of Karl Albrecht and the Gap model or 5 GAP will be known.Item Hablando de Marketing(Editorial Universidad Santiago de Cali, 2021-09-29) Burbano Cerón, José María; Buitrago Muñoz, José Darío; Idárraga Téllez, Alejandra; Artunduaga Londoño, Daniela; Muñoz Botina, Katherin; Franco, Juan Manuel; Giraldo Arango, Lina Marcela; Porras Cometa, Daniela; Villegas Ramírez, Leidy Tatiana; Pillimue Castaño, María Alexandra; Zúñiga Benítez, Jefferson; Quijano Díaz, Francy Yulieth; Giraldo Castañeda, Juan Carlos; Martínez Martínez, Luz Ángela; Ospino Domínguez, Angie Dahiana; Rodríguez González, Lizeth Eliana; Saavedra Quiñonez, Laura Vanessa; Salazar Romero, Camilo Andrés; Mondragón Pérez, Carolina; Lozano Amu, Lothar Mauricio; Pérez Castañeda, Gabriel; Sarria Duran, Mario Alejandro; Arce Castro, Edwing Yesid; Bejarano Valencia, Kenny Stiven; Schmidt Ramos, Lina Marcela; Zambrano, María Alejandra; Molina Blanco, Danna Alejandra; Valencia Sánchez, Annie Carolina; Sánchez Sarria, Jhonatan Estiben; Borrero Reina, Johan Sebastián; Valencia Zapata, Anderson; Agudelo Zapata, Diego Fernando; Salazar Flórez, Leidy Johanna; Palomino Paz, María del Mar;