Browsing by Author "Mina Mosquera, Angie Tatiana"
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Item Estrategia publicitaria en redes sociales para disminuir la abstención hacia el voto electoral de los jóvenes entre 18 y 24 años en la universidad Santiago de Cali para el año 2020(Universidad Santiago de Cali, 2021) Mina Mosquera, Angie Tatiana; Mosquera Pereira, Daniela; Riascos, Jhon AlexanderIn this research and advertising development work, topics such as voting, democracy, social networks, youth, political marketing, among others, were addressed primarily. This in order to reveal patterns, behaviors and variables that lead young people (students from the Santiago de Cali University between 18 to 25 years) to abstain from the electoral exercise. From the data previously found and established, an advertising strategy is developed whose purpose is to decrease electoral abstention among current young people between 18 and 25 years old. Thus, helping to improve this problem, a dilemma that several Latin American countries currently suffer from.