Browsing by Author "Marulanda Marulanda, Jean Marco"
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Item Diseño de una plataforma virtual que impulse el desarrollo económico de la plaza de mercado Alameda en la ciudad de Cali(Universidad Santiago de Cali, 2021) Arcos Rodriguez, Valentina; Giraldo Cerón, Diego Fernando; Marulanda Marulanda, Jean Marco; Arango Ospina, AlexandraWithin this article, the viability of creating a virtual trading platform for the economic boost in the Alameda market place in the city of Cali is determined. For this, the methodology based on the logical framework matrix will be used and the information is provided by digital documents, electronic books, electronic journal articles, specific bibliography review, interviews and questionnaires to the population or agents involved, observation in the market study of the square. With the help of financial indicators such as NPV and IRR, it is possible to identify that the project is profitable, that is, introducing an electronic commerce strategy such as the design of a virtual trading platform manages to record profits in the desired and established period for the project and finally contribute in the commercial sector.