Browsing by Author "Lorza Viafara, Jeison Alejandro"
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Item El comercio electrónico: Una oportunidad de crecimiento para las PYMES(Universidad Santiago de Cali, 2021) Lorza Viafara, Jeison Alejandro; Ervasti Contreras, Alexandra María; Gomez Lopez, Julian MauricioThe following article aims to explain how electronic commerce positively influences the growth of small and medium-sized companies (SMEs), which was investigated in different review and research articles in the databases present at the Santiago de Cali University such as science direct, Scopus and scielo, and different studies were found related to the evolution of information and communications technology (ICT) for the application of mobile commerce to this type of organization, in the same way, for To build this analysis, the need to adopt this dynamic according to market demands and the time of the technological revolution is first raised, then general and conceptual information on electronic commerce is indicated, then the advantages and disadvantages are identified and presented. With which entrepreneurs can be found when implementing this commercial method, and finally some aj You are necessary to consolidate growth in the company's value proposition, therefore, it is concluded that to guarantee the progress and permanence of SMEs in the market, constant innovation and training is essential.