Browsing by Author "Lagos Montoya, Daniel Felipe"
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Item Plan prospectivo estratégico para la AUNAR (Corporación Universitaria Autónoma de Nariño) sede Cali, año 2020-2024(Universidad Santiago de Cali, 2020) Lagos Montoya, Daniel Felipe; León Cruz, Pedro (Director)This document develops a research work and application of knowledge obtained concerning how the theme of strategic planning allows to guide and give clarity when it comes to the precise formulation of a simple, dynamic strategic planning and above all adapted to the trends of the current market to which an organization belongs. The Autonomous University Corporation of Nariño, Cali, was taken as the object of study, whose planning was not developed for the context or market in which the institution is located. For this reason, through the prospective strategic planning tool, strategic planning is developed according to the market and functionality of the organization by applying the prospective planning methodology proposed by (Godet M., 2007) in Lipsor, which is composed of the following processes: Application of environment analysis in addition to resources and capabilities to obtain the variables, the application of the Mic Mac tool to match the best variables for the work in the formulation of scenarios together with the approach of future development of a vision and mission adapted to the market and environment of the organization in addition to all the above, the process is closed with the Balanced Scorecard control panel to keep control of the project and the strategies proposed in this planning.