Browsing by Author "Hurtado Ayala, Andrea"
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Item Effects of market orientation and learning orientation on organisational performance(Inderscience Publishers, 2020-03-13) Escandon Barbosa, Diana Marcela; Hurtado Ayala, AndreaThe current literature on market and learning orientation has been characterised by comparing the positive impact that these variables have on organisational performance. However, it has been observed that these relationships could be nonlinear and, they might be affected by another type of condition, mainly related to changes in the environment. The present research examines the impact of market and learning orientations on organisational performance by analysing a series of quadratic effects. Additionally, it analyses the possible moderating effects of environmental complexity on these relationships. A database of SME Colombian is used, such that the nonlinear relationships between these orientations and performance are proved, as well as the conditional effects of the environmental complexity on these nonlinear relationships. According to the results, market and learning orientation have decreasingly positive effects on organisational performance, and when environmental complexity increase, the positive effect of market orientation and learning on organisational performance decreases.Item Gestión organizacional una mirada desde la investigación(Universidad Santiago de Cali, 2023) Duque Ceballos, José Luis; Giraldo Patiño, Claudia Lorena; Hurtado Ayala, Andrea;This book addresses organizational management from its various dimensions, analyzing the Colombian business context from theore-tical and practical perspectives with an interdisciplinary approach. Organizations must confront complex environments in a world here competition is increasing, generating a constant need to en-hance their practices and implement strategies to attract customers and sustain themselves in the market. In Colombia, where more than 90% of companies are classified as MSMEs (micro, small, and medium-sized enterprises), the problems of companies are focu-sed on their internal functioning, seeking to adapt to national and international environmental conditions. Through organizational management, companies aim to operate efficiently to achieve their objectives and provide solutions to the diverse problems that arise, each with different challenges and opportunities involving various actors, interests, and strategies, creating conditions that affect ma-nagement and organizational performance. The book proposes to understand organizational management from both the public and private sectors, through six chapters developed under a qualitative and quantitative approach, addressing topics such as culture, con-trol, innovation, marketing, administrative management, financial management, and strategic managementItem Influencia de la gestión del conocimiento sobre las buenas prácticas empresariales en Colombia: Un análisis bibliométrico de publicaciones científicas en el siglo XXI(Universidad Santiago de Cali, 2019) Saldaña López, Carolina; Céspedes Girón, Diego Fernando; Hurtado Ayala, AndreaThe advances in Knowledge Management in Colombia, based on a bibliometric analysis of scientific publications covering the period 2000 to 2018, allow the analysis of business dynamics in the XXI century, which through the review of production indicators in the academic field, allows concluding the progress quantitatively. In the matter, and qualitatively, from the theory of Knowledge Management, can understand how human capital is managed, how competitiveness strategies are generated, how to establish maturity and the management of information and communication technologies, how the importance of the organizational culture is measured as a positive and significant moderator in good business practices, how management give experience to the staff about practices and resources, how technology and information centers are used, and how all this allowed the practices of the organizations to identify, capture and systematically share knowledge, value generation and performance.