Browsing by Author "Guevara Tejada, Daniella Alejandra"
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Item Diseño de una cartilla de formación en finanzas básicas para los microempresarios de la galería (plaza de mercado) del municipio de Santander de Quilichao, en el departamento del Cauca(Universidad Santiago de Cali, 2020) Guevara Tejada, Daniella Alejandra; Martínez Erazo, Daniela; Ramírez Arboleda, John Steven; Delgado Martínez, Edinson (Director)The present work of degree, was developed within the field of finance and international business, in order to address and understand the need for basic knowledge to apply finance to small businesses and small-scale commerce; which, as it represents one of the most important lines of the national economy, requires different types of aid, not only monetary and fiscal incentives, but also training, education and training processes in the financial field. Therefore, with the present work, we sought to identify the scope and impact of financial education on the micro-entrepreneur. The specific theme to be developed was that of; the application of basic finances for the microentrepreneurs of the gallery (market place) of the municipality of Santander de Quilichao in the department of Cauca. The purpose of this research project was to design a simple primer on basic finance training for microentrepreneurs in the gallery (market place) of the Santander de Quilichao municipality, in the department of Cauca, that would allow training and orientation on basic finances to apply to microentrepreneurs. To carry out this task, a situational diagnosis was made on the financial knowledge of the microentrepreneurs of the gallery (market place) of the Santander de Quilichao municipality; which made it possible to identify the economic and financial characteristics of the microenterprises in the gallery (market square) of the Santander de Quilichao municipality