Browsing by Author "Galvis Chiquito, Karen Catalina"
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Item Una revisión del tema la comunicación estratégica en lengua inglesa y castellana en la base de datos Web of Science entre 2019 y 2023(Universidad Santiago de Cali, 2023) Galvis Chiquito, Karen Catalina; Solarte Gallego, Francis; Aquilera González, Pedro PabloThis study is a quantitative analysis of recent academic research on strategic communications to summarize the current state and key developments in the field. For this, the study corpus has been the Web of Science (WOS) database. Specifically, 124 peer-reviewed scientific articles on strategic communication published between 2019 and 2023 and included in the WOS evaluation database were collected and analysed. After reviewing the text, the research question was formulated, namely, how much has the topic of strategic communication expanded in high-impact scientific literature in the last five years? Our objective is to identify the most relevant authors, languages of publication, and scientific literature in Spanish in the field of strategic communication, as well as the areas of special attention. The quantitative technique was content analysis, which focused on the following elements: the author's theme and the most significant geo-cultural characteristics, magazines, countries and authors in these years in the analysis theme. The results show the research trends in the last five years at a global level but with a focus on Latin America.