Browsing by Author "Gallego Tellez, Nelson Andres"
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Item Diseño de un plan de marketing para la empresa progreso ltda en santiago de cali, año 2021(Universidad Santiago de Cali, 2021) Gallego Tellez, Nelson Andres; Reyes Velasco, Miguel Fernando (Director)The purpose of this research was to design a marketing plan for the company Progreso Ltda. That allows it to grow within the service sector in the city of Cali and achieve a greater degree of competitiveness. This work was carried out with a descriptive and exploratory research in order to collect existing information and data, the method used was inductive and deductive with a problem of a particular company that had to be solved and the information obtained is from the general to particular. As a result of the analysis of each of the environments, the exterior became aggressive and of great difficulty for the organization, there are a large number of competitors and the internal company presents great weaknesses in the marketing part, to face each of the Aspects different strategies, tactics and additional activities were created that will allow the company to grow, and control indicators will be set to monitor them. In conclusion, implementing a marketing plan is essential for the organization, because each of the environments has positive or negative implications and through the plan each of these variables can be counteracted or taken advantage of to obtain a sustained growth of the organization. .