Browsing by Author "Florez Valencia, Alinson Smith"
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Item Influencia del marketing digital en la tendencia fitness. Una reflexión de la desinformación y el uso desmedido de los suplementos nutricionales y ergogénicos(Universidad Santiago de Cali, 2022) Florez Valencia, Alinson Smith; Perea Mayorga, Cristian Fernando; Perlaza Hinestroza, Andrés Felipe; Beltrán Picón, Sol Patricia (Directora)Physical activity and sport have obtained a fairly wide visualization in the population and with this has also emerged the rise of nutritional and ergogenic supplements as a complement to diets, this article based on various sources of information seeks to analyze the influence that social networks have on the factors of choice that people take into account when purchasing a nutritional and ergogenic supplement, since currently the misinformation spread by different digital media and sports "Influencer" has led industries and companies through digital marketing to flood knowledge and concepts that are often wrong generating not only some consequences for the health of consumers but also frustration or dissatisfaction for not getting the promised results. Finally, it was concluded that the platforms are of great impact and relevance for consumers when selecting their supplements.