Browsing by Author "Florez Trujillo, Maria Fernanda"
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Item Desarrollo estratégico de marca personal(Universidad Santiago de Cali, 2023) Florez Trujillo, Maria Fernanda; Castañeda, Diana LissethThe personal branding course consisted of different modules that addressed activities and best practices to achieve learning in the personal, academic, and professional spheres. Through the exploration of passions and the use of skills and opportunities, a personal brand was created. The first module focused on personal introspection with mood board and autobiography. The second module was based on the creation of a SWOT matrix. We learned how to improve skills and take advantage of growth opportunities. In the third module a concept was built, including a slogan and brand purpose. The fourth module focused on the brand purpose based on passions, developing the graphic proposal and a strategic plan. The last module focused on the personal image, considering different body types, colors, and styles, ending with a video.