Browsing by Author "Espinosa Cabrera, Tatiana Alejandra"
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Item “¿Cuál es la construcción que se hace del estereotipo de reina de belleza desde la publicidad de la revista cromos en la marca armonía durante el reinado de belleza en la década de 1997-2007?”(Universidad Santiago de Cali, 2020) Rivera González, Jacobo; Espinosa Cabrera, Tatiana Alejandra; León Muñoz, John JairoAlong the different centuries and different cultures, the concept of beauty has been evolving and adapting to the tastes and preferences of each era incorporating in each moment an endless number of meanings. In their effort to look and feel good, women of all times have adopted beauty care such as the use of cosmetics, eating habits, headdresses, hairstyles and dressings; common and socially accepted practices. The Colombian beauty reign and different types of promotion in different brands, in this case specifically, the promotion of the brand Harmony in the Cromos magazine, combine the use of “real” models with that of increasingly thin or voluptuous bodies that contrasts with what should be understood as beautiful. The following text is organized in such a way in which the reader clearly understands from where and at what time the different theories of the female stereotype in beauty reigns are known, both internationally and nationally. A brief justification will be given as to why it is important that we learn about this subject and the aims that we intend to achieve for ourselves and for all readersItem Propuesta de comunicación estratégica para la empresa KRU 360 S.A.S(Universidad Santiago de Cali, 2024) Moncayo Aguirre, Sebastián David; Espinosa Cabrera, Tatiana Alejandra; Cruz, Carlos AndrésThis project is a strategic communication proposal for the company KRU 360 S.A.S. For this objective, first the current state of the company's internal and external communication was diagnosed; Then, the communication processes for improvement and strengthening were identified; and finally the actions were designed to address the difficulties and opportunities in terms of strategic communication. It was found that the company has managed to consolidate organizational communication processes, but in terms of the strategic vision it must be aimed at taking into account positioning through digital communication to be in the network market. It is necessary that they take guidelines in this sense, regarding the actions and tactics aimed at improving the internal and external communication of KRU 360 S.A.S. It is concluded that the organization's objectives must be satisfactorily projected to clients, taking into account market expectations and its way of adapting to frequent changes in the digital environment