Browsing by Author "Demarchi Navia, Juan Felipe"
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Item Estrategia de posicionamiento virtual para la empresa March store a través de la red social Instagram.(Universidad Santiago de Cali, 2023) Velásquez Arboleda, Diego; Demarchi Navia, Juan Felipe; Vargas Muñoz, Luz AngellaThe review article called: virtual positioning strategy for the company March Store through the social network Instagram, refers to the development and structure of a strategy that contributes to the positioning of the virtual store in the Instagram social network where it has had a great impact on digital ventures. This social network has allowed companies to reach a global audience in an easy and accessible way. Through Instagram, businesses can promote their products and services, interact with their followers and customers, and increase their visibility online. Digital startups can take advantage of the plethora of tools Instagram offers to create quality content, attract new followers, and convert them into loyal customers. Instagram offers features like Stories, IGTV, and Reels that allow businesses to share engaging visual content and create an authentic online presence. In addition, Instagram also offers a platform for entrepreneurs to connect with influencers and collaborate with them to promote their products or services. This collaboration can help digital startups reach a wider audience and increase their visibility. Due to its large size with 1478 million users worldwide, it is positioned as a mass media in which companies, organizations and enterprises have set their sights on; being thus Instagram one of more employed having an interaction of 82% after Facebook and WhatsApp. That hold the first places in terms of interaction and communication. In this way; It is relevant to highlight that the company: March Store is a virtual store that dedicates its economic activity to the commercialization and sale of branded sports shoes, among the brands that are marketed are: Adidas, Nike, Puma.