Browsing by Author "De La Hoz, Daniel"
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Item La personalización de los servicios jurídicos por medio de las redes sociales en asistencias legales para accidentes de tránsito como una estrategia de fidelización exitosa(Universidad Santiago de Cali, 2024) De La Hoz, Daniel; Arcos, JeffreyThe power of social networks is undisputed, but they have also become a relevant part of modern life, both for people and for companies of all sizes that have learned to use them to reach their customers; This is how we talk about personalized social media marketing and how this can be an incredibly effective way to increase traffic to your website and increase conversions (going from an inquiry to a customer) as it will target specific segments of your audience with personalized content, this can end up creating a solid and loyal customer base and drive more sales (depending on the type of content, the veracity of the message and the usefulness with which it is perceived by potential customers), but it must be taken with caution since there is no single formula that guarantees success when it comes to legal services in issues as particular as traffic accidents.