Browsing by Author "Cruz Aguilar, Pedro Leon (Director)"
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Item Digitalizacion de las pymes(Universidad Santiago de Cali, 2024) Abate Molina, Julian Andres; Gonzalez Molina, Lorena; Pizo Huila, Karen; Cruz Aguilar, Pedro Leon (Director)The purpose of this review article is to identify the benefits of the digitalization of small and medium-sized enterprises (SMEs) in improving the operational performance of these organizations, focusing on the benefits, challenges and strategies for their implementation in all sectors. productive activities of SMEs, with a focus on adaptation and adaptation of digital technologies, strategies for implementation and their effects on competitiveness. A systematic search was carried out in databases such as Scopus, Taylor and Francis Group, Sage Journals and Scienciedirect. And the following keys were used: “SMEs”, “technology”, “digitalization and innovation”. Studies were included between the years 2018 and 2024 in English and Spanish, 30 texts were used in this writing. This article highlights the main challenges for digitalization that limit its implementation such as financial resources, lack of training, resistance to change and inadequate equipment or infrastructure and the opportunities it 4 provides to SMEs. This article presents several strategies that can be useful, such as strategic planning, personnel training, advice and external support to promote implementationItem El impacto del ausentismo laboral en las empresas de colombia(Universidad Santiago de Cali, 2022) Arenas Peña, Valentina; Bejarano Guevara, Jorge Eliecer; Ordoñez Robayo, Valentina; Cruz Aguilar, Pedro Leon (Director)The objective of this article is to conduct a literature review to identify the impact of absenteeism in Colombian companies, for which a qualitative and exploratory methodological study was conducted, which allowed taking as a basis secondary sources from the databases of the Universidad Santiago de Cali (Gale, Dialnet, Science Direct), ISO family standards, academic Google, among others. With the knowledge and results obtained from these, it was possible to find the most relevant aspects of the topic to be addressed; concluding that absenteeism has a negative impact on the sustainability of organizations, since it increases their costs and thus leads to overwork of employees, directly and notoriously affecting their satisfaction and motivationItem Estrategia de solución de conflictos en una empresa: caso goodyear s.a de colombia(Universidad Santiago de Cali, 2025) Del Rio Molano, Daniel; Cruz Aguilar, Pedro Leon (Director)The objective of this article is to formulate an action plan to reduce the conflicts that currently arise among the workers of the company GOODYEAR DE COLOMBIA, is an exploratory research with a data collection, for which a survey was made of ten people among whom were different employees from different areas of great importance in the company, as were the manager of the human resources area and the president of the union that exercises its function in the aforementioned company. Those who stated that the most critical factors are those related to the dialogue between employees and the administrative area, based on these results obtained from the survey the action plan was formulated that aims to contemplate strategies and activities, the main purpose of which is to optimize the dialogue between the aforementioned actors, this in order to generate a continuous improvement in the resolution of conflicts, which lead to the growth of both the company and its employees.Item Formulación de plan estratégico para la droguería confamil(Universidad Santiago de Cali, 2022) García López, Andrés Felipe; Moissl Obyrne, Oscar Ivan; Cruz Aguilar, Pedro Leon (Director)Item Formulación de un plan estratégico de la empresa recuperadora de occidente DA(Universidad Santiago de Cali, 2024) Muñoz Imbachi, Alex Herney; Esguerra Velandia, Juan Andrés; Huertas Zapata, Sara Isabel; Cruz Aguilar, Pedro Leon (Director)The present investigation presents a strategic plan for the medium and long term for the company the Occidental D.A recuperator, for the periods 2025- 2029, having as main economic activity the collection, recycling and recovery of metallic material, for subsequent marketing as a final product of aluminium, copper, bronze and antimony. This work is relevant because it uses organizational evaluation tools, objective goals such as the DOFA Matrix and Balanced Scorecard deeply integrated into a sustainability approach in organizational theories, to analyze the forces and weaknesses that connect with the external and internal context of the company, with awareness of the impact on natural resources and the management of organic waste and environmental social responsibilityItem Influencia de los programas de bienestar laboral en la productividad de los colaboradores en las pymes de Latinoamérica(Universidad Santiago de Cali, 2025) Padilla Lezama, Mayra Alejandra; Lozano Ramirez, Daniela; Cruz Aguilar, Pedro Leon (Director)This article analyzes the influence of workplace wellness programs on employee productivity in SMEs across Latin America. In an increasingly competitive business environment, employee well-being has become a key factor in improving performance and reducing stress and burnout. Despite the growing adoption of wellness initiatives, many SMEs still face challenges in designing and implementing effective strategies that align employee needs with corporate goals. The central issue guiding this study is how SMEs can develop wellness programs that significantly enhance employees' mental health while also increasing productivity. To address this question, the study follows a systematic literature review methodology, analyzing academic sources published between 2012 and 2025 from databases such as Scopus and Dialnet. The review examines various strategies, including mental health promotion, work-life balance, harassment prevention, and the HERO model. The results demonstrate that well-structured wellness programs offer significant benefits, such as increased motivation, employee commitment, and talent retention, while also reducing absenteeism and improving operational efficiency and job satisfaction. However, challenges persist, particularly in SMEs, where financial, organizational, and cultural limitations hinder the effective implementation of these strategies. The article concludes that, despite these obstacles, it is possible to achieve positive outcomes through wellness interventions tailored to the specific context of each organization and guided by a comprehensive and sustainable approach.Item Retención de talento humano en las organizaciones(Universidad Santiago de Cali, 2023) Potosi Cometa, Elizabeth; Marentes Asprilla, Jessica Lorena; Cruz Aguilar, Pedro Leon (Director)This document aims to carry out a review article to determine the importance of retaining human talent in organizations, considering retention as a technique of companies, to retain their most qualified and committed employees, which generates benefit. . a highly rewarding work environment among other things. The research is exploratory in nature, the Scopus and sciencedirect databases from the Santiago de Cali University were consulted. As a result, the human talent department of an organization plays a crucial role in its efficient development, since that if there is a staff with knowledge and experience in their work activity. The company will make a difference in the market due to the capabilities of its employees that generate a competitive advantage, contributing to increasing productivity, developing a highly rewarding work environment and reducing staff turnover, therefore all aspects must be considered. personnel involved in the organization as a valuable resource for achieving its objectives.