Browsing by Author "Carvajal Urrutia, Karol Valeria"

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    Comunicación Estratégica Para El Emprendimiento Digital Moolén Swimwear
    (Universidad Santiago de Cali, 2021-12-06) Carvajal Urrutia, Karol Valeria
    This research is a contribution to the growth of the Moolen Swimmwear venture that takes place in the city of Cali. The work consists of two phases; the first is the diagnosis of current communication and the media used; and the second, is the design of the communication plan to improve the direction of communication and the way in which messages are addressed. The purpose of this research project is to develop a strategic communication plan that strengthens the weaknesses found in the Moolen Swimwear.

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