Browsing by Author "Bravo García, Saulo (Director)"
Now showing 1 - 7 of 7
Results Per Page
Sort Options
Item Análisis de la creación de valor de las Spin Off corporativas a través de una revisión de literatura científica publicada entre 2014 y 2018(Universidad Santiago de Cali, 2020) Gutiérrez Núñez, Karen Lizteth; Enriquez Villarreal, Sandra Jamile; Bravo García, Saulo (Director)The purpose of this research is to analyze the value creation of corporate spin-offs through a review of scientific literature published between 2014 and 2018, for this purpose an exploratory and descriptive methodology based on secondary sources is established, which are investigations that previously dealt with the topic. The results allowed to know the aspects that were treated in the spin-off departures of corporations, the difficulties and the generation of existing value. Among which it is concluded that all the investigations agree that the spin-offs are based on the increase of innovations from companies that are highly competitive in their sector.Item Causas de inestabilidad de las micro y pequeñas empresas (MYPES) comerciales en Santiago de Cali, entre el 2014 y 2018(Universidad Santiago de Cali, 2019) Vidal Vargas, Jean Sebastián; Bravo García, Saulo (Director)Through this document, the causes of the instability of the commercial SMEs in Santiago de Cali are determined between 2014 and 2018. For this, a descriptive study with a qualitative and quantitative approach was applied, using primary and secondary information; This implied the application of a survey of 35 commercial SMEs, whose information contributed to give reliability to the results. The monograph was carried out, through three phases, the first of them allowed to establish the current situation of the SMEs; secondly, the main variables that influence the failure of commercial SMEs are examined; Finally, strategies are proposed that minimize the percentage of desertion of SMEs. It was concluded that small and medium-sized companies in Colombia require that they be given special attention, to the extent that strategies that strengthen the internal structure of these companies are implemented and provide them with tools to face the obstacles that prevent them from prevailing in the market.Item Diseño de un plan de negocios para la creación de la empresa de tutorías universitarias Aplícate en la Ciudad de Santiago de Cali(Universidad Santiago de Cali, 2019) Tobar Flores, Jhon Jairo; Patiño Giraldo, María Alejandra; Bravo García, Saulo (Director)The main objective of the following paper was designing a business plan for the creation of a tutoring company for university students in Santiago de Cali, in order to do that, the information was collected from primary sources such as surveys for university students in Cali, and from secondary sources such as, books, articles, papers and reports on administrative, economic, marketing and entrepreneurship issues. Allowing to create, the marketing, servuction, administrative and financial studies, in order to confirm the existence of a potential market, identifying the capacities and processes for the services it offers, defining an organizational structure and finally, corroborating the profitability of the business project in five years.Item Estudio de viabilidad de mercado para la creación de una empresa productora y comercializadora de calzado para damа en la ciudad de Cali, Camerino Shoes(Universidad Santiago de Cali, 2021) López Merino, Jhonat Paúl; Bravo García, Saulo (Director)A feasibility study was developed for the creation of a company that produces and markets women's footwear in the city of Cali, whose company name corresponds to the name of Camerino Shoes through the investigation of academic sources and the application of techniques for the collection of data. The study took place in the city of Santiago de Cali, where it is intended to establish the company whose target population was focused on women between 15 and 45 years of age. In this way, this research article aims to Design a feasibility study for the creation of the Camerino Shoes company in the City of Cali, taking into account the market, strategies, structural organization as well as balance and growth. The study took into account marketing, technical, administrative and financial variables seeking greater precision when obtaining results, drawing conclusions and making decisions. According to the data produced by the study, it was concluded that the viability is favorable and that, although carrying out the study does not represent a straitjacket that imposes the creation of the footwear company in this case, the study does become a tool and in a guide document for those who want to take the next step.Item Influencia en términos de eficiencia del salario emocional en los procesos empresariales(Universidad Santiago de Cali, 2019) Gil Taborda, Gustavo Andrés; Gamboa Zapata, Edinson; Hernández Morales, Bryan; Bravo García, Saulo (Director)This paper describes for instance, a global analysis of the form of implementations with various characteristics of emotional salary. An strategic with great success, that achieved commitment, and motivated workers towards its employers. However, there are many ways to generate additional incentives not only monetary, but to benefit employees. Therefore, companies develop different strategies to achieve this in three main categories: the emotional salary and its impact on personal and work life of the employees, adjust behaviors and its environment, and motivation in the execution of activities. On the other hand, it is found that, in Colombia, although emotional strategies are implemented to improve the productivity and quality of life of the employees, the costbenefit ratio is not measured and in many cases, the concept of emotional salary and all the advantages that are unknown they could be obtained with an adequate implementation of this in the organizational processes.Item Modelo de inteligencia competitiva para la descentralización y regionalización de la caja cooperativa petrolera coopetrol(Universidad Santiago de Cali, 2021) Guerrero Perez, Jhoan Sebastián; Salas Granados, Yilmar Alexander; Bravo García, Saulo (Director)This paper deals with the investigation of a competitive intelligence model that allows the Caja Cooperativa Petrolera Coopetrol to decentralize its decisions and regionalize its agencies and points of attention because the agencies in the different cities do not have the powers to make of decisions, so that all responses, complaints, requests, requirements and others are transferred to the general management, in Bogotá. At the same time, the action plans for the fulfillment of goals are carried out from the commercial management and do not allow the agencies of each city to plan or execute commercial strategies to attract a target audience, considering that the geographical, cultural, social, among others, they determine the commercial strategies of each region and / or city, based on customer segmentation. To contribute to the improvement of the problem, the main tool will be the systemic model of the competitive intelligence process (MOSIPIC) with the aim of satisfying the intention of an intelligent and competitive company to achieve results in the face of the solidary sector. The model is divided into 3 stages and 8 phases, which will be described below respectively. However, from the perceptual analysis of the research, phase 9 was added in stage 3, corresponding to performance supervision to verify compliance and strategic objectives that are characterized below.Item Plan de negocios para la creación de una unidad productiva de zumo de limón en Santiago de Cali(Universidad Santiago de Cali, 2019) Barrios Barco, Juan David; Urriago Cerquera, Juan Diego; Alegría Guerrero, Greicy Tatiana; Bravo García, Saulo (Director)