USC Repository :: Browsing by Author "Berdugo Alomias, Brigitt Katty"

Now showing 1 - 1 of 1

Proposal to promote healthy eating among court tennis players in the era of infoxication
(Sociedad espanola de dietetica, 2025-03-06) Berdugo Alomias, Brigitt Katty; Rincón Quintero, Erleny; Bedoya Sandoval, Claudia Liliana
Introduction: tennis players are inundated with contradictory advice that makes it difficult to make informed decisions about nutrition to optimize their performance, therefore, the objective of this study was to propose strategic communication to promote healthy eating among tennis players. Method: had two approaches: qualitative and quantitative. Interviews with 18 adult employees explored the perception of communication within the academy and the athlete's diet, while a survey of 32 adolescent athletes aged 15±7 years, of which 53% were men and 15% women. Communication channels and preferred sources of nutritional information were investigated. Results: It is highlighted that the academy does not provide enough information on food, evidencing a need of tennis players. 59% use social media or other means to obtain nutritional information, while 41% consult health professionals. Conclusion: it is crucial to adopt strategic communication that adapts messages to the preferences of athletes to promote healthy eating. This will not only benefit their health and performance, but will also strengthen the comprehensive management of the academy and its relationship with the cultural, social, and political environment.