Browsing by Author "Beltran Cediel, Eliana"
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Item La responsabilidad social empresarial coмо estrategia de competitividad en las empresas modernas en colombia(Universidad Santiago de Cali, 2025) Beltran Cediel, Eliana; Daza Vergara, Andres Felipe; Bolaños Garcia, Carlos Esteban (Directora)The following article discusses Corporate Social Responsibility as a Competitiveness Strategy in Modern Companies in Colombia, contextualizing the evolution from the Industrial Revolution to the present as an important strategy in the competitiveness of companies. The objective is to analyze how business practices influence sustainable development and strengthen competitiveness in a globalized world, identifying their strategies and benefits in terms of corporate reputation and differences in the market. In addition, it is a documentary review of secondary sources that addresses the evolution of Corporate Social Responsibility, its relationship with the Sustainable Development Goals and the success stories of some Colombian companies, such as Alpina, Starbucks, Bancolombia, the Success Group and Nestlé The implementation of CSR not only improves the image and customer loyalty, but also increases the efficiency of companies.