Browsing by Author "Bedoya Sandoval, Claudia Liliana"
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Item Afrodescendientes también son gente análisis de la representación de los afrodescendientes en la sección ‘gente’ del periódico El País de Cali(Universidad Santiago de Cali, 2020) Tascon Mulato, Rony Stiven; Bedoya Sandoval, Claudia LilianaItem Análisis de la comunicación estratégica en el área de comunicaciones del hospital universitario del valle Evaristo García e.s.e.(Universidad Santiago de Cali, 2023-06-10) Bastidas Uzman, Andres Giovanny; Carbonell Garcia, Juan Felipe; Bedoya Sandoval, Claudia LilianaUnderstand the importance of strengthening the communication component strategic within entities belonging to the health sector such as in In this case, the Valle Evaristo García E.S.E University Hospital. to achieve Through this, contribute to the improvement of various key aspects for it, such as, for example, the quality in the provision of their services and the relationship with their audiences of interest, thus enhancing their levels of productivity, and in line with the objectives set by the organization; is, in definitively, what can be deduced from this research work, developed from the perspective of a social communicator and a marketer; candidates for master's degree in strategic communication from the graduate program belonging to the faculty of humanities and arts of the Santiago de Cali University, located in the city of Cali, Valle del Cauca - Colombia. This research, approached from a mixed approach, included the participation of 31 hospital officials, belonging to 3 key areas of the organization; hestructured in 3 different phases, during which 3 techniques were implemented which were: the interview, observation and survey. We find a first phase descriptive where all the information alluding to the communication management in the entity; a second phase of identification of communication and analysis needs of the information obtained; and a final phase, corresponding to the design of a strategic proposal that would allow the potentialization the hospital's communication processes from its communications area.Item Proposal to promote healthy eating among court tennis players in the era of infoxication(Sociedad espanola de dietetica, 2025-03-06) Berdugo Alomias, Brigitt Katty; Rincón Quintero, Erleny; Bedoya Sandoval, Claudia LilianaIntroduction: tennis players are inundated with contradictory advice that makes it difficult to make informed decisions about nutrition to optimize their performance, therefore, the objective of this study was to propose strategic communication to promote healthy eating among tennis players. Method: had two approaches: qualitative and quantitative. Interviews with 18 adult employees explored the perception of communication within the academy and the athlete's diet, while a survey of 32 adolescent athletes aged 15±7 years, of which 53% were men and 15% women. Communication channels and preferred sources of nutritional information were investigated. Results: It is highlighted that the academy does not provide enough information on food, evidencing a need of tennis players. 59% use social media or other means to obtain nutritional information, while 41% consult health professionals. Conclusion: it is crucial to adopt strategic communication that adapts messages to the preferences of athletes to promote healthy eating. This will not only benefit their health and performance, but will also strengthen the comprehensive management of the academy and its relationship with the cultural, social, and political environment.Item Propuesta de la comunicación estratégica para el restaurante San Carlo en la ciudad de Santiago de Cali.(Universidad Santiago de Cali, 2023-11-03) Palomino Paz, María del Mar; Bedoya Sandoval, Claudia LilianaThis project's main objective is to propose strategic communication for the San Carlo restaurant in the city of Santiago de Cali, based on strategic models that generate added value, allowing the establishment of the brand and expanding the possible scenarios that allow high levels of competitiveness. and business development. All this is achieved through strategic communication processes that start from the needs of consumers, generating links that build loyalty and create commercial stability between the parties. Due to the above, a mixed approach investigation was proposed, which would allow incorporating the nature of the quantitative and qualitative data through interviews and surveys applied to both consumers and the administrators of the San Carlo restaurant in the City of Santiago de Cali. Among the most relevant results, it is evident that there are elements of improvement that can be implemented in relation to gastronomic communication processes based on the use and/or potentialization of social networks as the main support for the organic growth of the restaurant, impacting positively. for the company and significantly improving its business relationship with its customers.Item Prototipo de herramienta multimedia para solucionar falencias de comunicación en la empresa Alameda S.A. de Cali, Colombia, en el año 2023(Universidad Santiago de Cali, 2023) Patiño Mejia, Fabio Angel; Bedoya Sandoval, Claudia LilianaItem Transformación y Buen Gobierno. Impacto y perspectivas de la Acreditación Institucional en Alta Calidad de la Universidad Santiago de Cali(Editorial Universidad Santiago de Cali, 2022) Pérez Galindo, Carlos Andrés; Bedoya Sandoval, Claudia Liliana; Behar Leiser , Olga Grace; Ordoñez, Lorena Galindo;