Browsing by Author "Barco Rojas, Yesmeira"
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Item Diseño de un plan estratégico para la empresa “Distribuidora los Socios Jm” en la ciudad de Santiago de Cali(Universidad Santiago de Cali, 2021) Muñoz Yatacue, Andrea; Prado Mejía, Lina Marcela; Barco Rojas, Yesmeira; Ríos Obando, José FabianThis research was based on the strategic planning for the company Distribuidora JM located in the city of Cali, with the purpose of both internal and external improvement of the company, information was collected using the primary source such as interviews with managers and company employees, and secondary source based on research associated with strategic planning, balanced scorecard, scientific articles and publications in the USC library database, allowing the organization to identify organizational shortcomings and thus be able to project to what extent wants to arrive and know what strategies must be implemented to meet organizational objectives. On the other hand, it allows the company to diagnose and carry out an analysis of the environment, which will allow the company to assume from a better perspective, the conditions of the internal and external environment to achieve as a result, a competitive scenario and good positioning in the market.