Browsing by Author "Arias Giraldo, Mario Andres"
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Item Propuesta de comunicación estratégica para el cliente interno en los servicios de alimentación de la compañía Compass Group(Universidad Santiago de Cali, 2023-06-10) Angarita Navarro, Claudia Marcela; Arias Giraldo, Mario Andres; Ardila Behar, Ana CarolinaCompass Group is a multi-site company dedicated to providing food services within companies, hospitals, schools and remote sites; the effectiveness of communication for the Compass food service company becomes a challenge considering that its employees are dispersed and messages must be concrete and understood at all levels. Internal communication is the best tool to focus communication efforts in organizations towards the achievement of better results. Based on this, this qualitative research seeks to propose a strategic communication tool for the internal customer in Compass Group company food services through a diagnosis of the current communication situation and the relevant aspects that concern the internal client. The results showed that internal communication within the company is not being effective since communication strategies must be established that allow communication to be generated in a segmented manner and directed at each person, taking their role into account; in the same way should be established tools that allow access to information to all people, taking into account the availability of means within the company and operations. From this it can be concluded that the communication protocol will be very useful given the dispersion of operations, the need and scope of tools, educational level and each of the positions, feedback and follow-up on the scope of the information.