Browsing by Author "Arias Giraldo, Maria Camila"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Propuesta de un programa de capacitación bancaria para microempresarios de la ciudad de cali(Universidad Santiago de Cali, 2024) Arias Giraldo, Maria Camila; Moreno Gutiérrez, David AlejandroThis project is aimed at microentrepreneurs in Cali's Commune 11 and seeks to design a training plan for financial tools that will enable them to broaden their knowledge of savings, investment and credit, generating the capacity to encourage the growth of their businesses. Commune 11 is an active economic and commercial zone with a wide range of products and services. It is a strategic point in the city due to its location and the diversity of activities that take place in the area. The project ranges from a live virtual training day for microentrepreneurs, to designing and developing a flexible financial training program through interactive capsules, organizing modules segmented by financial approach and exposing its content in affordable platforms for the community of microentrepreneurs in the city. We worked on the qualitative methodology of participatory action through surveys,informal interviews and experiences of microentrepreneurs to understand their needs and contribute optimally to the fulfillment of their growth projections. The surveys show that in the topics of relevance for this project, such as savings, investment and credit, microentrepreneurs have a need to broaden their field of information and improve their financial decision-making.