Browsing by Author "Arenas Calderon, Laura Camila"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item ¿Qué tan exitoso ha sido el modelo de franquicias en la internacionalización empresarial en Colombia?(Universidad Santiago de Cali, 2023) Acuña Dorado, Karol Julieth; Hoyos Herrera, Juan Pablo; Arenas Calderon, Laura Camila; Vanegas Casallas, Omar Hernan (Director)The objective of this article is to analyze how some Colombian companies have executed the franchise model at a global level, and allowed themselves to obtain business success, taking into account that it is a prevailing factor in the development of the organization, when making the decision to internationalize through flexible, innovative strategies consistent with business objectives. In this way, the research will show the effectiveness of this model, highlighting the general benefits and disadvantages; relevant strategies implemented in the sector, and an analysis in the business context. It should be noted that the study includes companies already established and successful in this model; concluding that to achieve a transcendental internationalization, a strategic direction must be taken with each of the various internal and external dimensions of the company, to strengthen competitiveness in the international market, allowing the integrality in the commercial, administrative and human tasks.