Browsing by Author "Arce Zapata, Juan David"
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Item Plan estratégico de comunicación integral con herramientas digitales enfocados en la promoción de contenido educativo para el desarrollo e implementación de hábitos saludables alimenticios en infantes Nutriti Kids(Universidad Santiago de Cali, 2024) Arce Zapata, Juan David; Bayona arboleda, Sebastian (Director)Many projects in different countries do studies related to healthy eating and communicate it so that people understand its importance. However, there is no transmedia narrative strategy that talks about the importance of this and that is focused on innovative strategies to reach children through their main referents, parents and teachers, and that these narratives understand the way of thinking of a child and how to explain to them the importance of healthy eating and the ecological environment where they are produced.