Browsing by Author "Andrade Rengifo, Jessica Tatiana"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Análisis de competitividad de las empresas del sector de la construcción para la ciudad de santiago de cali, 2022(Universidad Santiago de Cali, 2024) Andrade Rengifo, Jessica Tatiana; Polindara Vargas, Kevin Andres; Saldarriaga Muriel, Angie Saray; Diaz Grajales, Carmen Alicia (Director)The purpose of this study is to analyze the determining factors that influence the competitiveness of companies in the construction sector in the city of Santiago de Cali during the year 2022. The methodology of the document is based on a mixed approach that integrates qualitative and quantitative elements to analyze the competitiveness environment of the sector. The concept of Porter's Value Chain (1985) and the application of the peer group "Financial planning and value management" (González & Carmona., 2018) are used. In addition, the "Gestor" database is used to obtain the financial data of the top 10 companies in sales of the sector, highlighting variables such as sales, growth in sales, profit and profitability, which contribute to this financial analysis of competitiveness. As for the results, a positive relationship between financial indicators and the competitiveness of companies in the construction sector in Cali is evident. Several companies have shown significant growth in sales and profitability, being "REGENCY SAS" identified as the most competitive. In conclusion, the need to implement financial strategies to promote sustainable growth in these companies is highlighted, allowing them to adapt effectively to the trends and challenges of the economic and business environment in Cali.