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Proponer La Comunicación Estratégica Para Himalaya Digital Agency En Cali
(Universidad Santiago de Cali, 2024-06-22) Salamanca Triana, Silvia; León Muñoz, John Jairo
The present work shows the results of the strategic communication proposal for Himalaya Digital Agency, located in the city of Cali. The agency provides digital marketing services in communication strategies for social media, SEO positioning, email marketing, inbound marketing, campaign digital advertising, website design and development, to brands from different sectors with regional, national, and international reach. The current state of communication was diagnosed through surveys with the agency's collaborators, interviews with current clients, field observation of collaborators and clients, and documentary analysis of authors' concepts. This diagnosis identified the absence of processes and tactics needed to design strategic communication processes for the agency's positioning. The proposed activities aim to increase the agency's recognition in the media, establish content for client retention and potential prospect acquisition, and consolidate internal communication to improve relationships among collaborators with greater efficiency.